Salesforce Marketing Cloud Architect
- Design & Implementation
- Architect end-to-end SFMC solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio to scale across brands and regions.
- Data Modeling & Management
- Define and manage the SFMC data model—including Data Extensions, Attribute Groups, Subscriber Key strategy, contact resolution, identity stitching, and data retention/archival patterns for segmentation and personalization.
- System Integrations
- Build secure, scalable integrations between SFMC and Salesforce Sales/Service Cloud via Marketing Cloud Connect, and with external CRMs, CDPs, data warehouses, using REST/SOAP APIs, middleware (MuleSoft/Dell Boomi), and ETL pipelines.
- Journey & Campaign Orchestration
- Architect sophisticated, event-driven customer journeys across channels, designing decision logic, suppressions, frequency controls, and ensuring real-time responsiveness.
- Email Deliverability & Compliance
- Implement deliverability strategies: SPF, DKIM, DMARC, IP warming plans; manage sender reputation and maintain vendor relationships with ISPs for optimal inbox placement.
- Template & Framework Development
- Lead creation of reusable, responsive email and SMS templates using HTML/CSS, AMPscript, Server‑Side JavaScript (SSJS), dynamic content, and personalization tokens.
- Mentorship & Best Practices
- Coach marketing and development teams on SFMC architecture, coding standards, data hygiene, and campaign best practices.
Profile:
- SFMC Expertise
- Deep hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, AMPscript, SSJS, dynamic content
- Integration & API Skills
- Proficient with REST/SOAP, Marketing Cloud Connect, ETL pipelines, middleware tools like MuleSoft or Dell Boomi
- Architectural & Strategic Thinking
- Ability to translate business goals into scalable technical designs with strong solution architecture abilities
- Leadership & Communication
- Proven experience mentoring teams, collaborating with stakeholders, and presenting technical solutions clearly
- Ability to convert photoshop designs into HTML/CSS
- Able to workshop designs and concepts with client team
- Experience in responsive design
- Experience in AA level accessibility implementation
- Bachelor's degree in IT or Computer Application
- Good analysis and solution design skills.
- 5+ years in Marketing Cloud architecture
- 5+ years of experience in Marketing Cloud hands-on technical/development role. Knowledge of Salesforce is plus
- Exposure to Git based tools like BitBucket
- Exposure to VSCode, Salesforce DX, Tooling, Metadata APIs
- Preferred certifications: Salesforce Marketing Cloud Consultant or Architect
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